Parents Playbook



Parents Playbook delivers the information and advice parents need to help their children transition into and out of college. 

Focused on the skills students must develop and the knowledge students and parents require, Parents Playbook provides expert content and community to enable healthy, successful launches into and out of the college universe.

Parents Playbook supports you as you support your children in their move from dependence to interdependence and, then, to independence.

Mother And Daughter Meeting With Male Teacher

Research & Statistics


Why Life Skills are Critical

“The Harris Poll of 1,502 U.S. first-year college students uncovered that emotional preparedness – defined by the organizations as the ability to take care of oneself, adapt to new environments, control negative emotions or behavior and build positive relationships – is a major factor to students’ success during their first year of college.… Specifically, students who said they felt less emotionally prepared for college than their peers were more likely to have a lower grade point average (GPA) (on average, 3.1 vs 3.4) and rate their overall college experience as “terrible/poor” (22% vs 5%). Further, a majority of all students (60%) wish they had gotten more help with emotional preparation for college.”
“First-Year College Experience” survey
Harris Poll, 2015
“The problem isn't that new grads don't have the right degrees or technical know-how. Only 10% of employers said there weren't enough graduates with the appropriate degrees and just 13% said students lacked computer or technical skills. But employers are troubled by graduates' lack of soft skills. Many report that college grads are lacking in people skills and have trouble solving problems and thinking creatively.”
USA Today
May 3, 2015
“In another study by the Wall Street Journal, they surveyed 900 business executives, 93 percent said that character skills were as important as or more important than technical skills, and 89 percent reported difficulties in finding employees with these abilities.”
Greenville (SC) Journal
March 12, 2018

Institutional Testimonial on Value of Life Skills

“Employers are looking for particularly human qualities in future hires: relationship building, dealing with complexity and ambiguity, balancing opposing views, teaming and collaboration, co-creativity, cultural sensitivity, and the ability to manage diverse employees emerged as top priorities of hiring managers.”
Gallup 2016 report
“Companies across the U.S. say it is becoming increasingly difficult to find applicants who can communicate clearly, take initiative, problem-solve and get along with co-workers. Those traits, often called soft skills, can make the difference between a standout employee and one who just gets by.”
Wall Street Journal
August 30, 2016
“Enterprise, like many employers, still finds today’s college graduates severely lacking in some basic skills, particularly problem solving, decision making, and the ability to prioritize tasks.”
Washington Post
January 16, 2015
“Just over a third of students strongly agree that they will graduate with the knowledge and skills they need to be successful in the job market (34%) and in the workplace (36%).”
Strada-Gallup 2017 College Student Survey

The solution

Student Playbook

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