Devin Schain, a serial entrepreneur with extensive experience in higher-education start-ups, saw his own children and their friends struggling to find career success in their early professional years. College career centers lacked the resources to get students prepared and those who landed jobs out of college were often underemployed and unfulfilled. When they went to look for a better job, they didn’t have a “go to place” for lifelong career support.
Playbook is dedicated to solving the underemployment crisis facing today’s graduates. By leveraging endorsed marketing, we can drive higher levels of alumni engagement while helping alumni associations offer the career services alumni want and need. At the same time, we are building a scalable pool of placeable talent that recruiters need as young professionals change jobs frequently.
Similar to his previous startup On Campus Marketing (OCM), Devin knew that a university-endorsed model had the potential to expand career services for alumni. At OCM, Devin built relationships with over 1,000 colleges and universities that enabled OCM to directly sell residential life products to parents and students with the school’s trusted brand.
Playbook’s innovative model enables everyone to win – job-seeking alumni, alumni associations, and recruiters.