About Us

Student Playbook’s platform simplifies the complex, uncertain process of career launch and development. Our personalized learning solutions, expert coaching and connections to employers result in faster, better professional outcomes for students & alumni.

Institutions benefit from our additive resources, families appreciate the improved return on their education investment, and employers value the career-ready candidates we can provide them.

Our Purpose

Student Playbook provides a continuum of support for lifelong career engagement and success.

Meet our Team

Devin Schain

Founder & CEO

Student Playbook was founded by Devin Schain. Devin is also the founder of On Campus Marketing (OCM) which makes shopping for college dorm essentials easier and more affordable and is also the nationwide leader of university fundraising programs. Devin started and sold several education support (service) companies including Campus MD/Access Health Group, Campus Direct and Educational Direct. Devin is a graduate of the University of Pennsylvania, is married with 3 awesome kids and lives in greater DC.

Charles Hiteshew

Chief Engagement Officer

Charles has dedicated his career to our most under-resourced youth, holding senior or executive roles with Boston Private Industry Council, Big Brothers Big Sisters, Communities In Schools, America’s Promise Alliance, Talent Development Secondary at Johns Hopkins University, and most recently with the Hire Opportunity Coalition, designed to build the capacity of the nation’s corporations to hire, retain and advance opportunity youth.  He is committed to ensuring that our future workforce reflects the growing diversity of the marketplace.  He lives in the greater DC area with his wife and is the proud father of three adult children.


Seelan Abraham

Chief Development Officer

Seelan comes from from a mission-driven family where for a lifetime the betterment of others has been the primary focus.  His experience over the last 20+ years in education and healthcare have given him the ability to develop people, businesses and himself.  These experiences and his passion for connect with individuals is what has brought him to Student Playbook to lead the development efforts.  Seelan is a graduate of Columbia Union College and also attended George Washington University for his MBA.

Val Matta

Managing Director, CareerShift

Val Matta is the co-founder and Managing Director of CareerShift.  She has an accomplished business development career and co-founded CareerShift in 2005 to help individuals bridge the gap between education and employment.  Val is a frequent speaker on career management, networking, and job hunting strategies.   She has a BA from Saint Francis University, an MBA from Cleveland State University, and lives in Florida with her loving family and community.

Chad Massie

Product & Technology Platforms

Chad is the Principal at the M2 Group, a boutique education technology consulting firm in Washington, DC. Prior to this work, he served in a variety of roles at The Common Application,
including VP of Product & Technology and Chief Strategy Officer. He has more than 20 years of experience building teams and designing product solutions to support the needs of students, educators, and educational institutions around the world. Chad earned a Master’s in the Management of Information Technology from the University of Virginia and a Bachelor’s in Psychology from Duke University.

Larry Moneta


Larry served as the Vice President for Student Affairs at Duke University until May 2019. He joined Duke in 2001 after nearly 10 years at the University of Pennsylvania, most recently as Associate Vice President for Campus Services. Larry holds adjunct faculty appointments at Duke in the Hart Leadership Program at the Sanford Institute of Public Policy and at the Graduate School of Education at the University of Pennsylvania where he teaches in the Higher Education Executive Doctorate Program. Larry has a Ed.D. from UMass Amherst and is a Fulbright Scholar. Larry is married with 2 grown kids and lives in Durham, NC.

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