What is Student Playbook?
Student Playbook recognizes the need for high-quality, results-oriented programs that guide students through the process of career preparation and job acceptance. We help undergraduates and recent graduates secure employment commensurate with their education and experience, and we serve as a trusted advisor to schools in delivering impactful support and encouragement to students and their families.
To make successful career launches accessible to all students and recent graduates.
Meet our Team
Founder & CEO
Student Playbook was founded by Devin Schain. Devin is also the founder of On Campus Marketing (OCM) which makes shopping for college dorm essentials easier and more affordable and is also the nationwide leader of university fundraising programs. Devin started and sold several education support (service) companies including Campus MD/Access Health Group, Campus Direct and Educational Direct. Devin is a graduate of the University of Pennsylvania, is married with 3 awesome kids and lives in greater DC.
Jeff is an experienced leader who has founded and sold three companies. He has invented more than 150 products that have sold more than 40 million units at retail. Jeff has owned P&L responsibility for divisions of some of the largest (and smallest) toy companies in the U.S. He has written 13 children’s books, holds three degrees from Stanford University, and has served on the boards of multiple for-profit and not-for-profit organizations, including The Literacy Coalition of Central Texas, The Health Library, Stanford Alumni Entrepreneurs, and Educational Direct. Jeff is the proud father of two grown children and a stepson and lives in Austin, TX.
Chief Partnership Officer
Naomi Buckta brings more than 30 years of experience helping build great companies. She has worked with many major entities, with experience ranging from developing small, little-known companies to building relationships at major corporations with significant growth opportunities. Beyond her work in the educational space, Naomi currently volunteers in both Haiti and India where she leads teams of medical professionals into remote villages to provide medical care to the underserved. She has also been a guest speaker and career coach for over 10 years at Career Connectors, a nonprofit organization, which provide outreach programs, educational workshops, networking, and resources, dedicated to connecting professionals in career transition.
Chief Marketing Officer
Aaron is an innovative and highly accomplished direct marketing and e-commerce leader. He has significant experience in launching direct-to-consumer businesses, from product development to platform launches and testing and optimization. Of special note for Student Playbook, Aaron is highly experienced in communicating with and marketing to high school and college students and parents. Most recently, Aaron was an owner and executive at On Campus Marketing (OCM), where he headed Product and Marketing teams and helped grow the business substantially before selling to a private equity firm. He has a B.A. from Colgate University and M.B.A. from Robert H. Smith School of Business at the University of Maryland.
For more than 25 years, Josh has been building, running, and marketing great information products for leading content companies, including Time Inc., the Associated Press, Corporate Executive Board, and American Lawyer Media. A graduate of Johns Hopkins University and the University of Pennsylvania, Josh is married with 2 children and lives in Bethesda, MD.
George is a 20-year veteran of On Campus Marketing, most recently serving as the Senior Vice President of Operations. Prior to this position, he excelled in a broad assortment of roles at OCM, including Vice President of Merchandise and Marketing, Director of Merchandise Operations, and Merchandising Manager. George received his Master’s in Higher Education Administration from Harvard University and his Bachelor’s from Lafayette College. He lives with his family in Eastern Pennsylvania.
Product & Technology Platforms
Chad is the Principal at the M2 Group, a boutique education technology consulting firm in Washington, DC. Prior to this work, he served in a variety of roles at The Common Application,
including VP of Product & Technology and Chief Strategy Officer. He has more than 20 years of experience building teams and designing product solutions to support the needs of students, educators, and educational institutions around the world. Chad earned a Master’s in the Management of Information Technology from the University of Virginia and a Bachelor’s in Psychology from Duke University.
Larry served as the Vice President for Student Affairs at Duke University until May 2019. He joined Duke in 2001 after nearly 10 years at the University of Pennsylvania, most recently as Associate Vice President for Campus Services. Larry holds adjunct faculty appointments at Duke in the Hart Leadership Program at the Sanford Institute of Public Policy and at the Graduate School of Education at the University of Pennsylvania where he teaches in the Higher Education Executive Doctorate Program. Larry has a Ed.D. from UMass Amherst and is a Fulbright Scholar. Larry is married with 2 grown kids and lives in Durham, NC.