What is Student Playbook?


About Us

Student Playbook empowers students to build life skills that are critical for thriving in and out of the classroom. College freshmen access best-in-class content that provides transformational learning in critical life skills such as social success, financial management, academic success, emotional & physical health, and productivity. College seniors also access life skills curriculum that rounds out the robust academic education that they have worked so hard to accomplish. Senior content includes building your network, securing a mentor, finding a job and financial planning.

Student Playbook is a suite of tools to help students organize the college experience and prep them for what’s next.

Our Mission

To inspire confidence,drive student success and become THE trusted partner in every students’ college journey. 

Meet our Team


Student Playbook

Devin Schain

Founder & CEO

Student Playbook was founded by Devin Schain. Devin is also the founder of On Campus Marketing (OCM) which makes shopping for college dorm essentials easier and more affordable and is also the nationwide leader of university fundraising programs. Devin started and sold several education support (service) companies including Campus MD/Access Health Group, Campus Direct and Educational Direct. Devin is a graduate of the University of Pennsylvania, is married with 3 awesome kids and lives in greater DC.

Mike Schoen


Mike Schoen recently joined Student Playbook as COO.Prior to joining Student Playbook, Mike founded AtoZ Connect -a software company built to help K-12 parent groups (PTAs/PTOs) with their communication and membership activities. Mike has also played key roles as an owner and key executive at several other companies in the K-12 space including School Family Mediaand On Campus Marketing. Mike is a graduate with honors from the McIntire School of Commerce at UVA, is married with three children and lives in Rockville, Maryland

Jennifer Iras


Jennifer is a veteran leader of marketing global brands including Discovery Communications, National Geographic, Turner Broadcasting, Comcast and Gartner. An active volunteer, Jennifer co-founded the Dress for Success Chapter in Philadelphia and has held numerous boards including the Michigan State Alumni Association, Girls on the Run and Women in Cable. She also mentors students and new college graduates. She is a graduate of Michigan State and lives with her husband and two insanely active young boys in Chevy Chase, Maryland.

Larry Moneta


Larry served as the Vice President for Student Affairs at Duke University until May 2019. He joined Duke in 2001 after nearly 10 years at the University of Pennsylvania, most recently as Associate Vice President for Campus Services. Larry holds adjunct faculty appointments at Duke in the Hart Leadership Program at the Sanford Institute of Public Policy and at the Graduate School of Education at the University of Pennsylvania where he teaches in the Higher Education Executive Doctorate Program. Larry has a Ed.D. from UMass Amherst and is a Fulbright Scholar. Larry is married with 2 grown kids and lives in Durham, NC.


Josh Orenstein


For more than 25 years, Josh has been building, running, and marketing great information products for leading content companies, including Time Inc., the Associated Press, Corporate Executive Board, and American Lawyer Media. A graduate of Johns Hopkins University and the University of Pennsylvania, Josh is married with 2 children and lives in Bethesda, MD.

Jim Boyle


Jim is an expert in higher education finance and former president of College Parents of America, is supporting Student Playbook  in raising its market awareness and in building partnerships for the company with institutions of higher education.  Jim is a graduate of Northwestern, is married with 2 “late blooming”  kids and lives in Arlington, VA.

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