About Us

Student Playbook’s platform simplifies the complex, uncertain process of career launch and development. Our personalized learning solutions, expert coaching and connections to employers result in faster, better professional outcomes for students.

Institutions benefit from our additive resources, families appreciate the improved return on their education investment, and employers value the career-ready candidates we can provide them.

Our Mission

Student Playbook exists to ensure all students can successfully transition from education to meaningful careers.

Meet our Team

Devin Schain

Founder & CEO

Student Playbook was founded by Devin Schain. Devin is also the founder of On Campus Marketing (OCM) which makes shopping for college dorm essentials easier and more affordable and is also the nationwide leader of university fundraising programs. Devin started and sold several education support (service) companies including Campus MD/Access Health Group, Campus Direct and Educational Direct. Devin is a graduate of the University of Pennsylvania, is married with 3 awesome kids and lives in greater DC.

Charles Hiteshew

Chief Engagement Officer

Charles has dedicated his career to our most under-resourced youth, holding senior or executive roles with Boston Private Industry Council, Big Brothers Big Sisters, Communities In Schools, America’s Promise Alliance, Talent Development Secondary at Johns Hopkins University, and most recently with the Hire Opportunity Coalition, designed to build the capacity of the nation’s corporations to hire, retain and advance opportunity youth.  He is committed to ensuring that our future workforce reflects the growing diversity of the marketplace.  He lives in the greater DC area with his wife and is the proud father of three adult children.


Seelan Abraham

Chief Development Officer

Seelan comes from from a mission-driven family where for a lifetime the betterment of others has been the primary focus.  His experience over the last 20+ years in education and healthcare have given him the ability to develop people, businesses and himself.  These experiences and his passion for connect with individuals is what has brought him to Student Playbook to lead the development efforts.  Seelan is a graduate of Columbia Union College and also attended George Washington University for his MBA.

Aaron Groban

Chief Marketing Officer

Aaron is an innovative and highly accomplished direct marketing and e-commerce leader. He has significant experience in launching direct-to-consumer businesses, from product development to platform launches and testing and optimization. Of special note for Student Playbook, Aaron is highly experienced in communicating with and marketing to high school and college students and parents. Most recently, Aaron was an owner and executive at On Campus Marketing (OCM), where he headed Product and Marketing teams and helped grow the business substantially before selling to a private equity firm. He has a B.A. from Colgate University and M.B.A. from Robert H. Smith School of Business at the University of Maryland.

Josh Orenstein Headshot

Josh Orenstein

EVP, Product

For more than 25 years, Josh has been building, running, and marketing great information products for leading content companies, including Time Inc., the Associated Press, Corporate Executive Board, and American Lawyer Media. A graduate of Johns Hopkins University and the University of Pennsylvania, Josh is married with 2 children and lives in Bethesda, MD.

George Schlieben

EVP, Operations

George is a 20-year veteran of On Campus Marketing, most recently serving as the Senior Vice President of Operations.  Prior to this position, he excelled in a broad assortment of roles at OCM,  including Vice President of Merchandise and Marketing, Director of Merchandise Operations, and Merchandising Manager.  George received his Master’s in Higher Education Administration from Harvard University and his Bachelor’s from Lafayette College.  He lives with his family in Eastern Pennsylvania.

Chad Massie

Product & Technology Platforms

Chad is the Principal at the M2 Group, a boutique education technology consulting firm in Washington, DC. Prior to this work, he served in a variety of roles at The Common Application,
including VP of Product & Technology and Chief Strategy Officer. He has more than 20 years of experience building teams and designing product solutions to support the needs of students, educators, and educational institutions around the world. Chad earned a Master’s in the Management of Information Technology from the University of Virginia and a Bachelor’s in Psychology from Duke University.

Larry Moneta


Larry served as the Vice President for Student Affairs at Duke University until May 2019. He joined Duke in 2001 after nearly 10 years at the University of Pennsylvania, most recently as Associate Vice President for Campus Services. Larry holds adjunct faculty appointments at Duke in the Hart Leadership Program at the Sanford Institute of Public Policy and at the Graduate School of Education at the University of Pennsylvania where he teaches in the Higher Education Executive Doctorate Program. Larry has a Ed.D. from UMass Amherst and is a Fulbright Scholar. Larry is married with 2 grown kids and lives in Durham, NC.

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