Executive Summary

Exploring the Parental Perspective on College Students’ Employability

Parents of current college students are very focused on the importance of college as preparation for entering the workforce. More importantly, parents now recognize that preparation for the workforce includes more than just appropriate course work. 

Students must develop the soft skills that are critical for succeeding in a dynamic economy, and be able to navigate the complex relationships that come with an increasingly diverse workforce and a globally connected world. 

A recent study commissioned by Student Playbook has revealed insights into how parents think about these issues, what areas are seen as being most important, and understanding the differences in parents views across major, student year, and the type of college their student attends.

Today’s job market reality 53% of college graduates age 25 or younger are unemployed or underemployed

Slide Surveyed national sample of parents of college students

Key findings

0 %
of parents were unfamiliar with what career services were being offered

Parents are worried about employability, particularly for Arts & Humanities majors.

0 %
of parents expressed dissatisfaction with the career services they were familiar with their student’s college providing

Slide Opportunities for Colleges keyboard_arrow_down

Slide 1. Awareness and appreciation of career services are critical hurdles to clear for improved outcomes

2. Communicating to students and parents a career education pathway throughout college could boost utilization

3. Tailoring services to individual needs presents great potential to drive satisfaction

Download the Executive Summary​

Hi!  We uses cookies to ensure you have the best experience on our website.  Please visit our privacy policy for more information.