Parents of current college students are very focused on the importance of college as preparation for entering the workforce. More importantly, parents now recognize that preparation for the workforce includes more than just appropriate course work. Students must develop the soft skills that are critical for succeeding in a dynamic economy, and be able to navigate the complex relationships that come with an increasingly diverse workforce and a globally connected world. A recent study commissioned by Student Playbook has revealed insights into how parents think about these issues, what areas are seen as being most important, and understanding the differences in parents views across major, student year, and the type of college their student attends.